Leading Publisher Maysalward optimises Wild City Rush for MENA markets
January 27, 2017 – Sviper, a Hamburg, Germany based mobile gaming studio, will be launching a culturally localised version of Wild City Rush in the Middle East and North Africa region (MENA). Sviper has partnered with Maysalward, a Jordanian based game developer and publisher, to optimise the game for the MENA market. Sviper partnered up with a local publisher to reach the full potential of the growing mobile gaming region.
Mobile game Wild City Rush is a bright and colorful light-hearted endless runner that starts off as a very accessible, fun obstacle course and turns into an intense challenge over time. The game substantially enhances the genre’s beloved formula by combining accessibility with compelling and long-lasting progression mechanics. A complex level and power-up system makes the gameplay experience rewarding and action-packed. The game is available worldwide and free to download from the Apple App Store and Google Play Store.
“The MENA region is one of the fastest growing mobile gaming markets and has a great promise to continue its growth in the next years. However, since the market is hard to approach as a foreign company and has a high number of different distribution channels, we decided to partner with a local publisher who knows the region best.” says Michael Reichert, founder of Sviper.
Based in Hamburg, Sviper is an independent mobile gaming studio founded in 2016 by three industry veterans with mobile and free to play experience from Germany’s biggest gaming companies. Sviper is set out to deliver outstanding gameplay experiences in the highest quality for mobile devices. Combining intelligence, innovation, focus and speed in a zero-politics work environment, Sviper works on nothing less than a new mobile gaming success story.
Maysalward, a company founded in November 2003 and based in Jordan, is the first mobile game development company in the Middle East and North Africa (MENA) market. It is recognized as the leading mobile game development studio in the region. In 2014 Maysalward expanded its services to include the publishing of regional indie developer games and international renowned IPs.