Chinese Publisher iDreamSky optimises Wild City Rush for Greater China region
April 5, 2017 – Sviper, a Hamburg, Germany based mobile gaming studio, will be launching a culturally localised version of Wild City Rush in the Greater China region. Sviper has partnered with iDreamSky, a Shenzhen based premium game developer and publisher, to optimise the game for the local market. Sviper decided to partner up with iDreamSky to reach the full potential of the most valuable mobile games market in the world.
Mobile game Wild City Rush is a bright and colorful light-hearted endless runner that starts off as a very accessible, fun obstacle course and turns into an intense challenge over time. The game substantially enhances the genre’s beloved formula by combining accessibility with compelling and long-lasting progression mechanics. A complex level and power-up system makes the gameplay experience rewarding and action-packed. The game is available worldwide and free to download from the Apple App Store and Google Play Store.
“The Greater China region is the world’s biggest mobile games market and has a great promise to continue its growth in the next years. With it’s huge casual game experience, hundreds of distribution channels and device manufactures, iDreamSky is the perfect distribution partner for Wild City Rush in China. Working with iDreamSky will help increase the game’s overall brand awareness and expand Sviper’s global reach.” says Michael Reichert, founder of Sviper.
“We are always eager to partner with studios that can reinvent themselves. Sviper is capable of continuous innovating, they don’t rest on their laurels, and they keep updating Wild City Rush to make it better. It is our privilege and good fortune to work with Sviper.” says Monte Singman, VP International Business Development at iDreamSky.
Based in Hamburg, Sviper is an independent mobile gaming studio founded in 2016 by three industry veterans with mobile and free to play experience from Germany’s biggest gaming companies. Sviper is set out to deliver outstanding gameplay experiences in the highest quality for mobile devices. Combining intelligence, innovation, focus and speed in a zero-politics work environment, Sviper works on nothing less than a new mobile gaming success story.
iDreamSky, founded in 2009 and based in Shenzhen/China, is a mobile game developer and publisher and operates the largest independent mobile game platform in China. iDreamSky is recognized as one of the leading mobile game publishers in the Greater China region.